There isn't a term like hammer down advertisement. I coined it now, because, well, I couldn't think of a term that is used to describe repeated advertisement of a product across various channels to a target customer group.
But well, you get the sense, don't you ? Show the ad on so many forum that you have to hammer it down the brain of the customers. Hard and Solid. Bang Bang - so strong that a customer cannot potentially escape it.
Recently, I have been watching a lot of Vlogs by Indian Youtubers. Most of them are inane stories of housewives and homemakers, videoing their day as they go about running around with their ordinary chores. Then, this brand, Mama Earth first makes an appearance through sponsored endorsement in one blog. And slowly, each week, I find one youtuber after another, promoting the same brand (but different products). Most of these youtubers are Vlog-styled youtubers, and almost put up similar content- so I am guessing they have similar viewer base.
Now, I have reached a point that I wonder I could watch a channel with similar content on Youtube, and not escape a Mama Earth Product endorsement.
But then, it is so efficient as a strategy. The multiple product placement strategy clutters up the memory of the customer, and one learns to ignore them - I honestly wouldn't want to buy any of them. But if the advertisement is so specific and so perseverant, in the way Mama Earth has done it, then it is almost impossible to ignore the product.
In the million of hours that I spent on Youtube, I have never really clicked on any link to check a product. With Mama Earth, it is a first. That's quite a thing, yo
But well, you get the sense, don't you ? Show the ad on so many forum that you have to hammer it down the brain of the customers. Hard and Solid. Bang Bang - so strong that a customer cannot potentially escape it.
Recently, I have been watching a lot of Vlogs by Indian Youtubers. Most of them are inane stories of housewives and homemakers, videoing their day as they go about running around with their ordinary chores. Then, this brand, Mama Earth first makes an appearance through sponsored endorsement in one blog. And slowly, each week, I find one youtuber after another, promoting the same brand (but different products). Most of these youtubers are Vlog-styled youtubers, and almost put up similar content- so I am guessing they have similar viewer base.
Now, I have reached a point that I wonder I could watch a channel with similar content on Youtube, and not escape a Mama Earth Product endorsement.
But then, it is so efficient as a strategy. The multiple product placement strategy clutters up the memory of the customer, and one learns to ignore them - I honestly wouldn't want to buy any of them. But if the advertisement is so specific and so perseverant, in the way Mama Earth has done it, then it is almost impossible to ignore the product.
In the million of hours that I spent on Youtube, I have never really clicked on any link to check a product. With Mama Earth, it is a first. That's quite a thing, yo
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